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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere / edited by Kerstin Brückweh.

Contributor(s): Material type: TextTextSeries: Studies of the German Historical Institute LondonPublisher: Oxford ; New York : London : Oxford University Press ; German Historical Institute, 2011Description: xii, 304 pages : illustrations (some colour) ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0199604029
  • 9780199604029
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .V58 2011
Contents:
Pt. 1. Introduction. Perspectives for a history of market research, consumer movements, and the political public sphere / Kerstin Brückweh -- pt. 2. Producing knowledge about citizens and consumers: market research and opinion polling. A radical past? the politics of market research in Britain, 1900-1950 / Stefan Schwarzkopf -- Between opinion and desire: Elle magazine's survey research in 1950s France / Judith G. Coffin -- Targeting and educating consumers in West Germany: market research by the Allensbach Institute up to the 1970s / Norbert Grube -- pt. 3. Acting on one's own initiative: consumer movements. Consumer activism: rights or duties? / Matthew Hilton -- Crosland's consumer politics / Lawrence Black -- Consumer groups with or without a state: the history of a misunderstanding in France, 1945-2006 / Alain Chatriot -- German co-ops in the public sphere, 1890-1968: a plea for a longer perspective / Michael Prinz -- pt. 4. Communicating knowledge: market research, data protection, and the political. Consumers, citizens, and deviants: differing forms of personal identification in England since the Victorian period / Edward Higgs -- Between global and local: the invention of data privacy in the United States and France / Gunnar Trumbull -- Citizen-consumers: hyphenation, identification, depoliticization? / John Clarke -- Cultures of products and political closures: looking for transfer performances / Rainer Gries -- pt. 5. Outlook: citizens and consumers in the twentieth century. Suggestions for further research / Heinz-Gerhard Haupt.
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Includes bibliographical references and index.

Pt. 1. Introduction. Perspectives for a history of market research, consumer movements, and the political public sphere / Kerstin Brückweh -- pt. 2. Producing knowledge about citizens and consumers: market research and opinion polling. A radical past? the politics of market research in Britain, 1900-1950 / Stefan Schwarzkopf -- Between opinion and desire: Elle magazine's survey research in 1950s France / Judith G. Coffin -- Targeting and educating consumers in West Germany: market research by the Allensbach Institute up to the 1970s / Norbert Grube -- pt. 3. Acting on one's own initiative: consumer movements. Consumer activism: rights or duties? / Matthew Hilton -- Crosland's consumer politics / Lawrence Black -- Consumer groups with or without a state: the history of a misunderstanding in France, 1945-2006 / Alain Chatriot -- German co-ops in the public sphere, 1890-1968: a plea for a longer perspective / Michael Prinz -- pt. 4. Communicating knowledge: market research, data protection, and the political. Consumers, citizens, and deviants: differing forms of personal identification in England since the Victorian period / Edward Higgs -- Between global and local: the invention of data privacy in the United States and France / Gunnar Trumbull -- Citizen-consumers: hyphenation, identification, depoliticization? / John Clarke -- Cultures of products and political closures: looking for transfer performances / Rainer Gries -- pt. 5. Outlook: citizens and consumers in the twentieth century. Suggestions for further research / Heinz-Gerhard Haupt.

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