Behavioral economics / Edward Cartwright.
Material type: TextSeries: Routledge advanced texts in economics and finance ; 16.Publisher: London ; New York, NY : Routledge, 2011Description: viii, 476 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0415573092
- 9780415573092
- 0415573122
- 9780415573122
- 0203816862
- 9780203816868
- Behavioural economics
- 330.019 23
- HB74.P8 C37 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 330.019 CAR (Browse shelf(Opens below)) | 1 | Available | A498359B |
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330.019 BAD Behavioural economics and finance / | 330.019 BEH Behavioral economics and its applications / | 330.019 CAM The Cambridge handbook of psychology and economic behaviour / | 330.019 CAR Behavioral economics / | 330.019 COG Cognitive economics : an interdisciplinary approach / | 330.019 ECO Economics and psychology : a promising new cross-disciplinary field / | 330.019 ECO Economics and happiness : framing the analysis / |
Includes bibliographical references and index.
Part I. Introduction -- 1. An introduction to behavioral economics -- Part II. Economic behavior -- 2. Simple heuristics for complex choices -- 3. Choice with risk -- 4. Choosing when to act -- 5. Learning from new information -- 6. Interacting with others -- 7. Social preferences -- Part III. Origins of behavior -- 8. Evolution and culture -- 9. Neuro-economics -- Part IV. Welfare and policy -- 10. Happiness and utility -- 11. Policy and behavior.
"Over the last few decades behavioral economics has revolutionized economics. It has done so by putting the human back in to economics, by recognizing that people sometimes make mistakes, care about others, and are generally not as cold and calculating as economists have traditionally liked to think they are. The results have been exciting, fascinating, and have fundamentally changed the way we look at economic behavior. This book will show you why.
All the main results and insights of behavioral economics are introduced at an intuitive level, with important ideas like mental accounting, prospect theory, present bias, inequality aversion, and learning explained in detail. These insights are also applied in diverse settings to show you why behavioral economics is crucial to understand the world around us. The book covers auctions, stock market crashes, giving to charity, health care, saving for retirement, the gender gap, addiction, and much more.
The intriguing new subject of neuroeconomics is covered in depth, as is the role that evolution and culture may have played in shaping modern economic behavior. Consideration is also given to what makes people happy, and how we can potentially nudge them to be happier. This makes for an accessible and comprehensive text that will be of great value to the students who use it."--Page 4 of cover.
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