Image from Coce

Business to business marketing : a value-driven approach / Wim G. Biemans.

By: Material type: TextTextPublisher: London : Mc-Graw Hill Education, [2010]Copyright date: ©2010Description: xxii, 362 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0077121899
  • 9780077121891
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.15
Summary: Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A566286B
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A566293B
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A566294B
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A415503B
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A540108B
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A540112B
Book City Campus City Campus Main Collection 658.8 BIE (Browse shelf(Opens below)) 1 Available A540116B

Includes bibliographical references and index.

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha