Instant recess : building a fit nation 10 minutes at a time / Toni Yancey.

Includes bibliographical references (pages 241-252) and index.

Introduction : A bleak future ; What's recess got to do with it? ; The mess we've created ; Digging ourselves out! ; Why a book? ; Why this idea? ; Why this book? ; Instant Recess in a nutshell -- 1. The high price of a sedentary America and the challenge of getting society moving : The lure of the couch is costing us and killing us! ; The challenge: the deck is stacked against us! ; The science-industrial complex -- 2. The benefits of widespread physical activity and opportunities to move the needle : There's almost nothing exercise can't fix, or at least improve on a bit ; The opportunity: a little goes a looong way ; So where do we go from here? -- 3. The evolution of an idea : Who, exactly, is talking? ; How I fell in love with public health ; A mosaic of lenses ; A historical perspective ; Launching my life's work ; An emerging perspective ; Inspiration: the art and science behind the recess model ; Science, like politics, is usually personal -- 4. The marketing and social marketing of physical activity and fitness : Why a marketing perspective? ; Evolution of the public face of physical activity ; Why marketing? Why now? ; What we did, and why and how we did it ; Current activity marketing campaigns ; Looking to the future: a model for the social marketing of Instant Recess ; The messenger and the medium -- 5. The case for the Instant Recess model : The conceptual framework ; How does it work? ; How can you make it work? ; Is it workable? ; How to get it to work in your organization ; Wrapping it up and putting a bow on it -- 6. Instant Recess: what's good for the waistline is good for the bottom line! : Does it work? ; Dissemination ; Intervention spotlight ; Instant Recess leaves the nest ; Where we're going from here -- 7. A glimpse into the future: how the recess model sparked a physical activity movement : Why Instant Recess worked ; How Instant Recess worked ; Toward a brighter future.

Instant Recess proposes regular ten-minute exercise breaks that utilize music and dance and are easily incorporated into school, work, and community life. Rather than encouraging unhealthful habits like cigarette breaks or high fat snacks, these "instant recesses" make the active choice the natural one. Here is a new paradigm for fitness and public health that promises vitality, well being, and a greater sense of community -- demonstrating, as Yancey argues, that what's good for the waistline is good for the bottom line.--From publisher description.

Machine converted from AACR2 source record.