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The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.

By:

Young, Laurie, 1955- [author.]

Material type: Text

TextPublisher: Chichester, West Sussex, U.K : Wiley, 2011Description: xix, 494 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0470746874
9780470746875

Subject(s):

Marketing -- Handbooks, manuals, etc

DDC classification:

658.8 22

LOC classification:

HF5415 .Y7917 2011

Summary: "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8 YOU (Browse shelf(Opens below))	1	Available		A500608B

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Previous	658.8 WEI Hands-on social marketing : a step-by-step guide to designing change for good /	658.8 WIN Beyond the brand : why engaging the right customers is essential to winning in business /	658.8 WON Building a marketing plan : a complete guide /	658.8 YOU The marketer's handbook : reassessing marketing techniques for modern business /	658.8 ZAB Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	Next

Includes bibliographical references (pages 469-477) and index.

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Provided by publisher.

Machine converted from AACR2 source record.

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