The development of marketing management : the case of the USA, c. 1910-1940 / Kazuo Usui.
Material type:
TextSeries: History of retailing and consumptionPublisher: Aldershot, England ; Burlington, Vt. : Ashgate, [2008]Copyright date: ©2008Description: xii, 166 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0754606066
- 9780754606062
- 658.80097309041 22
- HF5415.1 .U88 2008
Contents:
An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.80097309041 USU (Browse shelf(Opens below)) | 1 | Available | A508478B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8002393 MAR Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / | 658.80091823 LOV Services marketing : an Asia Pacific and Australian perspective / | 658.80097309041 USU The development of marketing management : the case of the USA, c. 1910-1940 / | 658.802 FIL Marketing communications : interactivity, communities and content / | 658.802 LIL Principles of marketing engineering / | 658.802 WOO The marketing plan handbook / |
Includes bibliographical references (pages 131-162) and index.
An archetype of marketing management : Butler's ideas and their background -- Scientific management and sales management : the McDonaldization of sales activities -- Scientific management and marketing management : 'science in business' for marketing -- 'Merchandising' as a missing concept in the history of marketing management thought -- The redesign movement and development of product policy : a meeting of marketers and industrial designers -- Development of the idea of channel selection and distribution structure between the two World Wars -- Concluding remarks.
Machine converted from AACR2 source record.
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