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Social media for lawyers : the next frontier / by Carolyn Elefant and Nicole Black.

By: Contributor(s): Material type: TextTextPublisher: Chicago, Ill. : American Bar Association, Law Practice Management Section, [2010]Copyright date: ©2010Description: xxiv, 221 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1604429208
  • 9781604429206
Subject(s): DDC classification:
  • 347.002854678 22
LOC classification:
  • KF320.A9 E44 2010
Contents:
An introduction to social media -- Why social media is gaining traction with lawyers -- Busting the legal profession's ten myths of social media -- The categories of social media platforms -- Choosing social media tools -- Goal : networking and building relationships -- Goal : locate information to support your areas of practice -- Goal : gain competitive intelligence and customer feedback -- Goal : showcase your expertise -- Goal : branding yourself or your law practice -- Goal : increasing SEO and improving the quality of leads -- Getting set up -- Best practices -- Social media concerns unique to large firms and trial lawyers -- The ethics of social media -- The legal issues related to social media.
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Includes bibliographical references and index.

An introduction to social media -- Why social media is gaining traction with lawyers -- Busting the legal profession's ten myths of social media -- The categories of social media platforms -- Choosing social media tools -- Goal : networking and building relationships -- Goal : locate information to support your areas of practice -- Goal : gain competitive intelligence and customer feedback -- Goal : showcase your expertise -- Goal : branding yourself or your law practice -- Goal : increasing SEO and improving the quality of leads -- Getting set up -- Best practices -- Social media concerns unique to large firms and trial lawyers -- The ethics of social media -- The legal issues related to social media.

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