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Packaging the brand : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

By:

Ambrose, Gavin [author.]

Contributor(s):

Harris, Paul [author.]

Material type: Text

TextSeries: Required reading range. Course reader.Publisher: Lausanne, Switzerland : Ava Academia, [2011]Distributor: La Vergne, TN : Distributed in the U.S. & Canada by Ingram Publisher Services Copyright date: ©2011Description: 207 pages : illustrations (chiefly colour) ; 30 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

2940411417
9782940411412

Subject(s):

DDC classification:

658.827 22

LOC classification:

HF5415.1255 A39 2011

Summary: This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 AMB (Browse shelf(Opens below))	1	Available		A501016B

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Previous	658.823 STE Packaging design /	658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /	658.827 ADA Brandsimple : how the best brands keep it simple and succeed /	658.827 AMB Packaging the brand : the relationship between packaging design and brand identity /	658.827 ANH Brand new justice : the upside of global branding /	658.827 ARN The handbook of brand management /	658.827 ARV Brands : meaning and value in media culture /	Next

Includes bibliographical references (page 206) and index.

This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Machine converted from AACR2 source record.

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