Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

By:

Beard, Fred K, 1957- [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0742554252
9780742554252
0742554260
9780742554269

Other title:

Humour in the advertising business
Humour in the advertising business : Theory, practice, and wit

Subject(s):

Wit and humor in advertising

DDC classification:

659.1 22

LOC classification:

HF5821 .B37 2008

Contents:

Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.

Review: "Fred Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. Featuring dozens of the world's funniest ads, insights from advertising's most successful creative strategists and artists, and decades of academic research, Humor in the Advertising Business presents an exploration of the whimsical side of modern advertising. Beard delivers more than a dry explanation of advertising humor."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 BEA (Browse shelf(Opens below))	1	Available		A506828B

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Previous								Next
Previous	659.1 ATT The secrets of successful creative advertising : how to create innovative advertising that succeeds with remarkable consistency and select it for the brands you manage /	659.1 BAK Visual persuasion, /	659.1 BAR The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /	659.1 BEA Humor in the advertising business : theory, practice, and wit /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	Next

Includes bibliographical references (pages 183-188) and index.

"Fred Beard's Humor in the Advertising Business offers any reader who studies, teaches, creates, approves, or simply enjoys funny advertising a concise yet thorough exploration of how advertising humor works and what advertisers hope to accomplish with it. Featuring dozens of the world's funniest ads, insights from advertising's most successful creative strategists and artists, and decades of academic research, Humor in the Advertising Business presents an exploration of the whimsical side of modern advertising. Beard delivers more than a dry explanation of advertising humor."--BOOK JACKET.

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