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A history of popular women's magazines in the United States, 1792-1995 / Mary Ellen Zuckerman.

By: Material type: TextTextSeries: Contributions in women's studies ; no. 165.Publisher: Westport, Conn. : Greenwood Press, 1998Description: xvii, 272 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0313306753
  • 9780313306754
Other title:
  • History of popular women's magazines in the United States, seventeen ninety two-nineteen ninety five
  • History of popular women's magazines in the United States, 1792 to 1995
Subject(s): DDC classification:
  • 051.082 23
LOC classification:
  • PN4879 .Z83 1998
Contents:
Women's magazines, 1865-1918. Birth of the big six ; Leaders in the field ; Editing the women's magazines ; Marriage of convenience: advertising and women's magazines ; What they were reading: content in women's magazines, 1890-1918 -- Women's magazines, 1919-45. Women's magazines in the interwar years ; Targeting readers ; Creating the women's magazines ; Attracting advertising ; Magazine content during the interwar years ; World War II -- Women's magazines, 1946-95. Big six to seven sisters ; New contenders.
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Includes bibliographical references (pages 243-265) and index.

Women's magazines, 1865-1918. Birth of the big six ; Leaders in the field ; Editing the women's magazines ; Marriage of convenience: advertising and women's magazines ; What they were reading: content in women's magazines, 1890-1918 -- Women's magazines, 1919-45. Women's magazines in the interwar years ; Targeting readers ; Creating the women's magazines ; Attracting advertising ; Magazine content during the interwar years ; World War II -- Women's magazines, 1946-95. Big six to seven sisters ; New contenders.

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