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Guide to business planning / Graham Friend and Stefan Zehle.

By: Contributor(s): Material type: TextTextSeries: Economist seriesPublisher: New York : Bloomberg Press, [2009]Copyright date: ©2009Edition: Second editionDescription: 282 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1576603288
  • 9781576603284
Other title:
  • Business planning [Parallel title]
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .F747 2009
Contents:
The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan.
Summary: "A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 FRI (Browse shelf(Opens below)) 1 Available A500830B

Edition statement from jacket.

At head of title: The economist.

Includes bibliographical references and index.

The business plan -- The business planning process -- Strategic planning -- Analysing the environment -- Analysing the firm -- Industry and competitor analysis -- Product and portfolio analysis -- SWOT analysis -- Generating strategic options -- Market analysis and strategy -- Market forecasting -- The operational plan -- Modelling the business -- Accounting principles -- Completing the financial statements -- Reviewing the financial statements -- Evaluating strategic options -- Funding issues -- Risk analysis -- Presenting the business plan and obtaining approval -- Implementing the business plan.

"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.

Machine converted from AACR2 source record.

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