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The handbook of media audiences / [edited by] Virginia Nightingale.

Contributor(s):

Nightingale, Virginia [editor.]

Material type: Text

TextSeries: Global handbooks in media and communication researchPublisher: Chichester ; Malden, Mass. : Wiley-Blackwell, 2011Description: xiii, 540 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1405184183
9781405184182

Other title:

Media audiences [Parallel title]

Subject(s):

DDC classification:

302.23 22

LOC classification:

P96.A83 H35 2011

Summary: "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	302.23 HAN (Browse shelf(Opens below))	1	Available		A501557B

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Previous	302.23 HAL Comparing media systems : three models of media and politics /	302.23 HAL Comparing media systems : three models of media and politics /	302.23 HAN Handbook of visual communication research : theory, methods, and media /	302.23 HAN The handbook of media audiences /	302.23 HAN The handbook of global media and communication policy /	302.23 HAN Mass communication : living in a media world /	302.23 HAR Understanding news /	Next

Includes bibliographical references and index.

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"-- Provided by publisher.

Machine converted from AACR2 source record.

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