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Hegarty on advertising : turning intelligence into magic / John Hegarty.

By: Material type: TextTextPublisher: London : Thames & Hudson Ltd, [2011]Copyright date: ©2011Description: 224 pages : illustrations (some colour) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0500515565
  • 9780500515563
Subject(s): DDC classification:
  • 659.1092 22
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Includes index.

Machine converted from AACR2 source record.

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