Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type:
TextPublisher: Thousand Oaks, Calif. : SAGE, [2011]Copyright date: ©2011Edition: Third editionDescription: xiv, 603 pages ; 29 cmContent type: - text
- unmediated
- volume
- 1412980186
- 9781412980180
- Handbook of marketing scales : Multi-item measures for marketing and consumer behaviour research
- Marketing scales [Parallel title]
- Bearden, William O., 1945- Handbook of marketing scales
- 658.83 22
- HF5415.3 .B323 2011
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83 HAN (Browse shelf(Opens below)) | 1 | Available | A501382B |
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Revised edition of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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