Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger.

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TextPublisher: Ithaca : Paramount Market, 2011Description: xvi, 256 pages : illustrations ; 23 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 DAN (Browse shelf(Opens below))	1	Available		A502242B

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Previous	658.827 CO Co-branding : the science of alliance /	658.827 COR Corporate cultures and global brands /	658.827 DAN Brands /	658.827 DAN Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury /	658.827 DAV Brand asset management : driving profitable growth through your brands /	658.827 DAV Brand asset management : driving profitable growth through your brands /	658.827 DAV Competitive success : how branding adds value /	Next

Includes index.

Machine converted from AACR2 source record.

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