Cuban color in tourism and la lucha : an ethnography of racial meanings / L. Kaifa Roland.

Includes bibliographical references (p. 117-124) and index.

1. Race, Tourism, and Belonging in Cuba -- 2. "Blackness" and Race Matters in Cuba -- 3. Surviving through La Lucha -- 4. Tourism and Belonging -- 5. Of Shorts and Segregated Socialism -- --

1. Race, Tourism, and Belonging in Cuba -- Welcome to Cuba -- The Meaning(s) of "Race" -- Tourism and the Caribbean -- Socialism and Cuba's Revolutionary Ideal -- Post-socialist Globalization -- Methodology -- -- 2. "Blackness" and Race Matters in Cuba -- Raciality in Cuba -- Race and the Revolution -- From Black(ness) to White(ned) -- Gendered Race/Raced Gender -- Conclusion -- -- 3. Surviving through La Lucha -- La Lucha -- Jineteros (Hustlers) -- Marrying the Other -- Conclusion -- -- 4. Tourism and Belonging -- Who Tours Cuba? -- Privilege and Place -- Power and Belonging -- The Yuma/Jinetero Dynamic -- Conclusion -- -- 5. Of Shorts and Segregated Socialism -- Separate and Unequal -- Transition or Transformation? -- Conclusion Epilogue: Where Are They Now? -- From Jineteros to Perros Callejeros -- Yumas Out, Pepes In -- Raul Castro and Change.

"Cuban Color in Tourism and La Lucha: An Ethnography of Racial Meanings offers a provocative look at what it means to belong in modern socialist Cuba. Drawn from her extensive travels throughout Cuba over the past decade, author L. Kaifa Roland pulls back the curtain on a country that has remained mysterious to Americans since the mid-twentieth century. Through vivid vignettes and firsthand details, Roland exposes the lasting effects of the collapse of the Soviet Union and the subsequent rise of state-sponsored segregated tourism in Cuba. She demonstrates how the creation of separate spheres for locals and tourists has had two effects. First, tourism reestablished the racial apartheid that plagued pre-revolutionary Cuba. Second, it reinforced how the state's desire to maintain a socialist ideology in face of its increasing reliance on capitalist tools is at odds with the day-to-day struggles--or La Lucha--of the Cuban people. Roland uses conversations and anecdotes gleaned from a year of living among locals as a way of delving into these struggles and understanding what constitutes life in Cuba today. In exploring the intersections of race, class, and gender, she gives readers a better understanding of the common issues of status and belonging for tourists and their hosts in Cuba. "--Publisher's website.