International place branding yearbook 2010 : place branding in the new age of innovation / edited by Frank Go, Robert Govers.
Material type: TextPublisher: Basingstoke, Hampshire : Palgrave Macmillan, [2010]Copyright date: ©2010Description: l, 234 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0230279546
- 9780230279544
- International place branding yearbook twenty ten
- 910.688 22
Contents:
Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 910.688 GO (Browse shelf(Opens below)) | 1 | Available | A275967B |
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Includes bibliographical references (pages 184-199) and index.
Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
Machine converted from AACR2 source record.
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