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International place branding yearbook 2010 : place branding in the new age of innovation / edited by Frank Go, Robert Govers.

Contributor(s): Material type: TextTextPublisher: Basingstoke, Hampshire : Palgrave Macmillan, [2010]Copyright date: ©2010Description: l, 234 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0230279546
  • 9780230279544
Other title:
  • International place branding yearbook twenty ten
Subject(s): DDC classification:
  • 910.688 22
Contents:
Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.
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Includes bibliographical references (pages 184-199) and index.

Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.

Machine converted from AACR2 source record.

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