Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first / Michael Tasner.
Material type:
TextPublisher: Upper Saddle River, N.J. : FT Press, [2010]Copyright date: ©2010Edition: First editionDescription: xxvii, 224 pages ; 22 cmContent type: - text
- unmediated
- volume
- 013708109X
- 9780137081097
- 658.872 22
- HF5415.1265 T37 2010
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.872 TAS (Browse shelf(Opens below)) | 1 | Available | A503907B |
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Includes indexes.
The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.
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