Consumer behavior in action : real-life applications for marketing managers / Geoffrey P. Lantos.
Material type:
TextPublisher: Armonk, N.Y. : M.E. Sharpe, [2011]Copyright date: ©2011Description: xviii, 629 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 0765620901
- 9780765620903
- Consumer behaviour in action
- Consumer behaviour in action : Real-life applications for marketing managers
- 658.8342 22
- HF5415.32 .L37 2011
Contents:
Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 LAN (Browse shelf(Opens below)) | 1 | Available | A503832B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8342 JAN Consumer psychology / | 658.8342 KAR Consumer behavior / | 658.8342 KAR Consumer behavior / | 658.8342 LAN Consumer behavior in action : real-life applications for marketing managers / | 658.8342 LIN Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy / | 658.8342 MIL A theory of shopping / | 658.8342 MIN Why women shop : secrets revealed / |
Includes bibliographical references and index.
Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.
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