Brand society : how brands transform management and lifestyle / Martin Kornberger.

By:

Kornberger, Martin, 1974- [author.]

Material type: Text

TextPublisher: Cambridge ; New York : Cambridge University Press, 2010Description: xx, 308 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0521898269
9780521898263
0521726905
9780521726900

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 K66 2010

Contents:

Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.

Summary: "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 KOR (Browse shelf(Opens below))	1	Available		A452175B

Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.827 KEL Best practice cases in branding : lessons from the world's strongest brands /	658.827 KIN A master class in brand planning : the timeless works of Stephen King /	658.827 KNA The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success /	658.827 KOR Brand society : how brands transform management and lifestyle /	658.827 KUM Private label strategy : how to meet the store brand challenge /	658.827 LAM The case for B2B branding : pulling away from the business to business pack /	658.827 LAN Designing brand experiences /	Next

Includes bibliographical references (pages 273-291) and index.

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.