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Idea+ology : the designer's journey : turning ideas into inspired designs / Stanley Hainsworth.

By: Material type: TextTextPublisher: Beverly, Mass. : Rockport Publishers, [2010]Copyright date: ©2010Description: 254 pages : illustrations (some colour) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1592535976
  • 9781592535972
Other title:
  • Idea plus ology
  • Ideaology
Subject(s): DDC classification:
  • 745.4 22
LOC classification:
  • NK1397 .H35 2010
Online resources:
Contents:
The spark : Marian Bantjes, graphic designer ; Stefan Bucher, 344 Design ; Greg Hoffman, Nike ; Katie Jain + Joel Templin, Hatch Design ; Michael Jager, Jager di Paola Kemp Design ; Christopher Simmons, MINE ; Fernanda Cohen, illustrator ; Jorge Alderete, designer + illustrator ; The spark redux -- The struggle : Sean Adams, Adamsmorioka ; Agnete Oernsholt, OERNSHOLT ; Joel Nakamura, illustrator ; John Hoke III, Converse ; Lorenzo Shakespear, Shakespear Design ; Ulyana Kalashnikova, designer + illustrator ; Wang Xu, Wang Xu + Associates ; Fiodor Sumkin, Opera78 -- The struggle redux -- The work : Ann Willoughby, Willoughby Design Group ; Fumi Watanabe, Starbucks Global Creative ; Lane Twitchell, artist ; John Bielenberg, Project M + C2 ; Michael Vanderbyl, Vanderbyl Design ; Nikolaus Hafermaas, Art Center College of Design ; Dario Robleto, artist ; Ronald Kapaz, Oz Design ; The work redux -- The resolution : Derek Welch, UNKL ; William Drenttel + Jessica Helfand, Winterhouse ; Dora Drimalas + Brian Flynn, Hybrid Design/Super7 ; Joe Duffy, Duffy + Partners ; Louk de Sévaux, Day ; Ricardo Leite, Crama Design Estratégico ; Rodney Fitch, FITCH ; Gordon Thompson III, designer -- The resolution redux.
Summary: "Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast."--Publisher description.
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Includes index.

The spark : Marian Bantjes, graphic designer ; Stefan Bucher, 344 Design ; Greg Hoffman, Nike ; Katie Jain + Joel Templin, Hatch Design ; Michael Jager, Jager di Paola Kemp Design ; Christopher Simmons, MINE ; Fernanda Cohen, illustrator ; Jorge Alderete, designer + illustrator ; The spark redux -- The struggle : Sean Adams, Adamsmorioka ; Agnete Oernsholt, OERNSHOLT ; Joel Nakamura, illustrator ; John Hoke III, Converse ; Lorenzo Shakespear, Shakespear Design ; Ulyana Kalashnikova, designer + illustrator ; Wang Xu, Wang Xu + Associates ; Fiodor Sumkin, Opera78 -- The struggle redux -- The work : Ann Willoughby, Willoughby Design Group ; Fumi Watanabe, Starbucks Global Creative ; Lane Twitchell, artist ; John Bielenberg, Project M + C2 ; Michael Vanderbyl, Vanderbyl Design ; Nikolaus Hafermaas, Art Center College of Design ; Dario Robleto, artist ; Ronald Kapaz, Oz Design ; The work redux -- The resolution : Derek Welch, UNKL ; William Drenttel + Jessica Helfand, Winterhouse ; Dora Drimalas + Brian Flynn, Hybrid Design/Super7 ; Joe Duffy, Duffy + Partners ; Louk de Sévaux, Day ; Ricardo Leite, Crama Design Estratégico ; Rodney Fitch, FITCH ; Gordon Thompson III, designer -- The resolution redux.

"Great design is something that makes you pause and think. That's because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent. Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today's best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast."--Publisher description.

Machine converted from AACR2 source record.

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