Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.
Material type: TextPublisher: Los Angeles : SAGE, 2010Edition: Second editionDescription: xvii, 428 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1849204667
- 9781849204668
- 1849204659
- 9781849204651
- 658.8001 22
- HF5415 .M32325 2010
Contents:
Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8001 MAR (Browse shelf(Opens below)) | 1 | Available | A454541B |
Previous ed.: 2000.
Includes bibliographical references and index.
Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing.
Machine converted from AACR2 source record.
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