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Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.

Contributor(s): Material type: TextTextPublisher: Los Angeles : SAGE, 2010Edition: Second editionDescription: xvii, 428 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1849204667
  • 9781849204668
  • 1849204659
  • 9781849204651
Subject(s): DDC classification:
  • 658.8001 22
LOC classification:
  • HF5415 .M32325 2010
Contents:
Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8001 MAR (Browse shelf(Opens below)) 1 Available A454541B

Previous ed.: 2000.

Includes bibliographical references and index.

Section A. Overview of marketing theory -- section B. Disciplinary underpinnings of marketing theory -- section C. Theories of marketing management and organization -- section D. Theoretical sub-areas of marketing.

Machine converted from AACR2 source record.

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