Marketing for financial advisors : build your business, bring in clients, and establish your brand / Eric T. Bradlow, Keith E. Niedermeier, Patti Williams.
Material type:
TextPublisher: New York : McGraw-Hill, [2009]Copyright date: ©2009Description: xviii, 266 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0071605142
- 9780071605144
- 332.02400688 22
- HG179.5 .B73 2009
Contents:
Treating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 332.02400688 BRA (Browse shelf(Opens below)) | 1 | Available | A453855B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Treating your financial practice like a small business -- Segmentation -- Refining your niche strategy -- Knowing your brand -- The client's decision-making process -- Investor psychology and biases -- Quantitative client relationship management -- Integrated marketing communications: managing advertising, web site design, and word of mouth -- Tactics and best practices -- Putting it all together: your marketing plan.
Machine converted from AACR2 source record.
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