Tourism in Japan : an ethno-semiotic analysis / Arthur Asa Berger.

Includes bibliographical references (pages 152-154) and index.

Part 1. Japan as a Tourist Destination -- 1. Japan as a Tourist Destination: An Analytic Perspective -- Statistics about Japan -- Statistics on Japanese Family Income and Expenditures -- Defining Tourism -- Popular Kinds of Tourism in Japan -- The Imagined Japan, the 'Real' Japan and the Remembered Japan -- Guidebook Perspectives on Japan -- Japanese National Character -- John Gunther and Stereotypes of the Japanese -- Some Tours of Japan -- A Suggested Itinerary of Japan -- The Japan National Tourist Organization's Japan -- Uses and Gratifications of Tourism in Japan -- Conclusions -- 2. Japan and the Tourism Industry -- Statistics on World Tourism -- What Americans Do When They Visit Japan -- Activities of Japanese Tourists in Foreign Countries -- Japanese Tourists in Bali -- Conclusions -- 3. Japan on the Internet -- Googling Japan -- Japan Tourism' on Google -- Japan on YouTube -- Conclusions -- Part 2. Semiotic Japan -- 4. Semiotic Japan -- Introduction -- A Brief Note on Semiotic Theory -- Codes -- Sumo Wrestlers -- Geishas -- The Geisha and the Salaryman -- The Japanese Flag -- School Uniforms and Hikikomori: Japan's Hermit Youth -- Japanese Baseball -- Rock Gardens (kare sansui) -- Sanja Matsuri Festival in Asakusa -- Manga (Japanese Comic Books) -- High-Tech Toilets -- Vending Machines -- 7. Eleven Convenience Stores -- Pachinko -- Gift Giving in Japan -- 100. Yen Stores -- Department Stores (Hyakkaten or Departos) -- The Tokyo Subway Map -- Fugu and Blue-finned Tuna: Fish Madness in Japan -- Bento Boxes -- Conclusions on Japanese Icons and Daily Life -- 5. Tourism and Cultural Change in Japan -- Classical Theories of Social Change -- Kinds of Tourists and Cultural Change -- Sources of Cultural Change -- Tourism's Cultural Impact on Japan -- The Place of this Book in the Cultural Tourism Series -- 6. Coda: A Return to Japan -- Our First Encounters with Helpful Japanese Persons -- The Sanja Matsuri Festival in Asakusa -- Lost in the Shimbashi Subway Station -- Expect to be Lost Many Times in Japan -- Travelling by Long-Distance Buses in Japan -- Takayama Adventures -- Kanazawa -- Last Day in Kanazawa -- More on Food Courts in Department Stores -- An Aside on Japanese Supermarkets -- On to Kyoto -- Teaching Japanese Students about American Humour -- Visits to Himeji and Nara -- The United States and Japan: A Study in Polarities.

Machine converted from AACR2 source record.