The truth about the new rules of business writing / Natalie Canavor and Claire Meirowitz.

Introduction -- Part I. The truth about what makes writing work -- 1. Most people aim for the wrong target -- 2. If you can say it, you can write it -- 3. Forget yesterday-write for today -- 4. Planning is the magic ingredient -- 5. To achieve your goal, look below its surface -- 6. Cut to the chase: Put the bottom line on top -- 7. &ldquo -- Me&rdquo -- 8. People are not the same: Write for differences -- 9. Tone makes-or breaks-your message -- 10. Knowing your inside story is the key -- 11. Forget outlines-organize your thinking -- 12. How to organize is a personal choice -- 13. Every message you send has a psychological impact -- 14. Effective messages lead with strength -- 15. To succeed, cover your ground and remember &ldquo -- The ask&rdquo -- 16. Your goal and audience determine the best way to communicate -- Part II. The truth about self-editing -- 17. The best writers don't write -- They rewrite -- 18. Rhythm and transitions make writing move -- 19. Less can be a whole lot more -- 20. Passive thinking and jargon undermine clarity -- 21. You don't need grammar drills to spot your writing problems -- Part III. The truth about successful e-mail -- 22. Use e-mail to communicate in the fast lane-powerfully -- 23. Good subject lines say, &ldquo -- Open sesame&rdquo -- 24. Know your e-maildo's and don'ts -- 25. Writing good progress reports is worth your time -- Part IV. The truth about letters -- 26. Letters: They live! And you need them -- 27. Letters build relationships -- 28. Cover letters matter, big time -- Part V. The truth about reports and proposals -- 29. Good reports generate action -- 30. Organizing complex projects isn't that hard -- 31. Well-crafted proposals win -- 32. The letter format lets you shortcut proposals -- 33. Root grant applications in &ldquo -- Mission&rdquo -- Part VI. The truth about Web sites -- 34. Writing is the missing factor in your competitors' Web sites -- 35. Web sites built on keywords and content build traffi c -- 36. A home page must crystallize who you are -- Part VII. The truth about new media -- 37. Blogging and social media are powerful business tools -- 38. To blog for yourself, be yourself, but carefully -- 39. Good business blogging is edgy -- 40. Tweeting and texting: the ultimate self-edit challenge -- 41. E-letters focus marketing and reinforce branding -- 42. Good PowerPoint is more than pretty faces: It starts with writing -- Part VIII. The truth about writing to self-market -- 43. Strong resumes focus on accomplishments, not responsibilities -- 44. Fliers are easy all-purpose promotional tools -- 45. It pays to think PR and send news releases -- 46. Writing articles boosts your career -- 47. The virtual world offers self-publishing power -- Part IX. The truth about tricks of the trade -- 48. Good headlines help your writing work-a lot -- 49. Skillful interviewing is a major (but unrecognized) business asset -- 50. Readers are global: Try not to confuse them -- 51. Clarity is next to godliness -- 52. You can fix your own grammar goofs.

Machine converted from AACR2 source record.