Analytics at work : smarter decisions, better results / Thomas H. Davenport, Jeanne G. Harris, Robert Morison.

By:

Davenport, Thomas H, 1954- [author.]

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1422177696
9781422177693

Subject(s):

DDC classification:

658.4013 22

LOC classification:

HD38.7 .D378 2010

Contents:

What it means to put analytics to work -- Data : the prerequisite for everything analytical -- Enterprise : integrating across organizational silos -- Leadership : the deciding DELTA factor -- Targets : picking your spots for analytics -- Analysts : managing scarce and valuable talent -- Embed analytics in business processes -- Build an analytical culture -- Review your business comprehensively -- Meeting challenges along the way -- Toward more analytical decisions and better results.

Review: "In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	South Campus South Campus Main Collection	658.4013 DAV (Browse shelf(Opens below))	1	Available		A451968B

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Previous	658.4012 STR Strategic management : an integrated approach /	658.4012 STR Strategic management : an integrated approach /	658.4012 ZAC Business plans that work : a guide for small business /	658.4013 DAV Analytics at work : smarter decisions, better results /	658.4013 MCD Program evaluation and performance measurement : an introduction to practice /	658.4022 KAY Building team power : how to unleash the collaborative genius of teams for increased engagement, productivity, and results /	658.40301 ARI Predictably irrational : the hidden forces that shape our decisions /	Next

Includes bibliographical references and index.

"In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.

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