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Consumer behaviour : buying, having, being / Michael R. Solomon, Rebekah Russell-Bennett and Josephine Previte.

By: Contributor(s): Material type: TextTextPublisher: Frenchs Forest, N.S.W. : Pearson, 2010Edition: Second editionDescription: xiii, 506 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1442507306
  • 9781442507302
Subject(s): DDC classification:
  • 658.8342 22
Contents:
Section 1. -- Consumers in the market place -- 1. Consumers rule -- Section 2. Consumers as individuals -- 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes and attitude change -- Section 3. -- Consumers as decision makers -- 8. Individual decision making -- 9. Buying and disposing -- 10. Group influence and opinion leadership -- 11. Household decision making -- Section 4. -- Consumers and subcultures -- 12. Age and income subcultures -- 13. Social class, ethnic and spiritual subcultures -- Section 5. -- Consumers and culture -- 14. The culture of consumption -- 15. The creation and diffusion of global consumer culture -- How to check your ethics -- How to find information on Australian consumer behaviour -- Glossary -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.8342 SOL (Browse shelf(Opens below)) 1 Available A490576B
Book South Campus South Campus Main Collection 658.8342 SOL (Browse shelf(Opens below)) 1 Available A490571B

Previous ed.: 2007.

Includes bibliographical references and index.

Section 1. -- Consumers in the market place -- 1. Consumers rule -- Section 2. Consumers as individuals -- 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes and attitude change -- Section 3. -- Consumers as decision makers -- 8. Individual decision making -- 9. Buying and disposing -- 10. Group influence and opinion leadership -- 11. Household decision making -- Section 4. -- Consumers and subcultures -- 12. Age and income subcultures -- 13. Social class, ethnic and spiritual subcultures -- Section 5. -- Consumers and culture -- 14. The culture of consumption -- 15. The creation and diffusion of global consumer culture -- How to check your ethics -- How to find information on Australian consumer behaviour -- Glossary -- Index.

Machine converted from AACR2 source record.

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