Consumer behaviour : buying, having, being / Michael R. Solomon, Rebekah Russell-Bennett and Josephine Previte.
Material type: TextPublisher: Frenchs Forest, N.S.W. : Pearson, 2010Edition: Second editionDescription: xiii, 506 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 1442507306
- 9781442507302
- 658.8342 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | A490576B | ||
Book | South Campus South Campus Main Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | A490571B |
Previous ed.: 2007.
Includes bibliographical references and index.
Section 1. -- Consumers in the market place -- 1. Consumers rule -- Section 2. Consumers as individuals -- 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes and attitude change -- Section 3. -- Consumers as decision makers -- 8. Individual decision making -- 9. Buying and disposing -- 10. Group influence and opinion leadership -- 11. Household decision making -- Section 4. -- Consumers and subcultures -- 12. Age and income subcultures -- 13. Social class, ethnic and spiritual subcultures -- Section 5. -- Consumers and culture -- 14. The culture of consumption -- 15. The creation and diffusion of global consumer culture -- How to check your ethics -- How to find information on Australian consumer behaviour -- Glossary -- Index.
Machine converted from AACR2 source record.
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