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Tourism and generation Y / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast.

Contributor(s): Material type: TextTextPublisher: Wallingford, Oxfordshire ; Cambridge, MA : CAB International, 2010Description: xii, 170 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1845936019
  • 9781845936013
Subject(s): DDC classification:
  • 306.4819 22
LOC classification:
  • G155.A1 T66 2010
Contents:
Part 1. Gen Y and Tourismi -- 1. Getting to know the Y Generation -- 2. Mythbusting: Generation Y and Travel -- 3. How Generation Y Behaves Differently in Travel Behaviors: A Comparison of Baby Boomers and Generation X -- 4. Misunderstanding Generation Y: Risks for Tourism Managers -- Part 2. Gen Y Tourist Behaviour -- 5. Generation Y as wine tourists: Their expectations and experiences at the winery cellar door -- 6. Generation Y: Perspectives of quality in youth adventure travel experiences in an Australian backpacker context -- 7. Nature-based Tourism in North America: Is Generation Y the Major Cause of Increased Participation? -- 8. Tourism and the N-Generation in a Dynamically Changing Society: A Case of South Korea -- 9. Beach Safety and Millennium Youth: Travellers and Sentinels -- 10. Personal Travel Safety: A New Generational Perspective -- Part 3. Capitalising on Gen Y as Consumers and Producers -- 11. Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials -- 12. Understanding Generation Y's attitudes towards a career in the industry -- 13. Generation Y and Work In Tourism and Hospitality: Problem? What Problem? -- 14. Generation Y's Future Tourism Demand: Some Opportunities and Challenges.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 306.4819 TOU (Browse shelf(Opens below)) 1 Available A455752B

Includes bibliographical references and index.

Part 1. Gen Y and Tourismi -- 1. Getting to know the Y Generation -- 2. Mythbusting: Generation Y and Travel -- 3. How Generation Y Behaves Differently in Travel Behaviors: A Comparison of Baby Boomers and Generation X -- 4. Misunderstanding Generation Y: Risks for Tourism Managers -- Part 2. Gen Y Tourist Behaviour -- 5. Generation Y as wine tourists: Their expectations and experiences at the winery cellar door -- 6. Generation Y: Perspectives of quality in youth adventure travel experiences in an Australian backpacker context -- 7. Nature-based Tourism in North America: Is Generation Y the Major Cause of Increased Participation? -- 8. Tourism and the N-Generation in a Dynamically Changing Society: A Case of South Korea -- 9. Beach Safety and Millennium Youth: Travellers and Sentinels -- 10. Personal Travel Safety: A New Generational Perspective -- Part 3. Capitalising on Gen Y as Consumers and Producers -- 11. Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials -- 12. Understanding Generation Y's attitudes towards a career in the industry -- 13. Generation Y and Work In Tourism and Hospitality: Problem? What Problem? -- 14. Generation Y's Future Tourism Demand: Some Opportunities and Challenges.

Machine converted from non-AACR2, non-ISBD source record.

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