Social marketing and public health : theory and practice / edited by Jeff French ; with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.

Includes bibliographical references and index.

The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe -- --

1. The case for social marketing / Jeff French -- 2. A history of social marketing / Aiden Truss, Robert Marshall and Clive Blair-Stevens -- 3. Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- 4. Behavioural theory - understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, Alex Christopoulos -- 5. Using social marketing to develop policy, strategy and operational synergy / Jeff French and Clive Blair-Stevens -- 6. Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- 7. Generating 'insight' and building segmentations - moving beyond simple targeting / Dominic McVey and Lynne Walsh -- 8. Commissioning social marketing / Jeff French -- 9. Ethical issues in social marketing / Aiden Truss and Paul White -- 10. The Total Process Planning (TPP) Framework / Denise Ong and Clive Blair-Stevens -- 11. Scoping / Lucy Reynolds and Rowena Merritt -- 12. Development / Rowena Merritt -- 13. Implementation / Rowena Merritt -- 14. Evaluation / Dominic McVey, Adam Crosier & Alex Christopoulos -- 15. Follow-up / Alex Christopoulos, Clive Blair-Stevens, Jeff French -- 16. Social marketing on a shoestring budget / Jeff French -- 17. Critical social marketing / Gerard Hastings -- 18. Value for Money in Social Marketing / Graham Lister -- 19. Capacity building, competencies and standards / Paul White and Jeff French -- 20. Partnerships in social marketing / Jeff French -- 21. Social marketing in developing countries / William A Smith -- 22. Learning from the experts - Interviews with leading social marketers / Dean Hanley and Allison Thorpe.

Machine converted from AACR2 source record.