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Hospitality and travel marketing / Alastair M. Morrison.

By: Material type: TextTextPublisher: Clifton Park, NY : Delmar Cengage Learning, 2010Edition: Fourth editionDescription: xxv, 786 pages : illustrations (some colour) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1418016551
  • 9781418016555
Other title:
  • Hospitality & travel marketing
Subject(s): DDC classification:
  • 647.940688 22
Contents:
Preface -- About the Author -- Pt. I. Introduction to Marketing -- Ch. 1. Marketing Defined -- Ch. 2. Marketing Hospitality and Travel Services -- Ch. 3. The Hospitality and Travel Marketing System -- Pt. II. Planning: Research and Analysis -- Ch. 4. Customer Behavior -- Ch. 5. Analyzing Marketing Opportunities -- Ch. 6. Marketing Research -- Pt. III. Planning: Marketing Strategy and Planning -- Ch. 7. Marketing Strategy: Market Segmentation and Trends -- Ch. 8. Marketing Strategy: Strategies, Target Markets, Marketing Mix, Positioning, and Marketing Objectives -- Ch. 9. The Marketing Plan and the Eight Ps -- Pt. IV. Implementing the Marketing Plan -- Ch. 10. Product Development and Partnership -- Ch. 11. People: Services and Service Quality -- Ch. 12. Packaging and Programming -- Ch. 13. The Distribution Mix and the Travel Trade -- Ch. 14. Communications and the Promotional Mix -- Ch. 15. Advertising -- Ch. 16. Sales Promotion and Merchandising -- Ch. 17. Personal Selling and Sales Management -- Ch. 18. Public Relations and Publicity -- Ch. 19. Pricing -- Pt. V. Controlling and Evaluating the Plan -- Ch. 20. Marketing Management, Evaluation, and Control -- Appendices -- Glossary.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 647.940688 MOR (Browse shelf(Opens below)) 1 Available A455708B
Book City Campus City Campus Main Collection 647.940688 MOR (Browse shelf(Opens below)) 1 Available A439187B
Book City Campus City Campus Main Collection 647.940688 MOR (Browse shelf(Opens below)) 1 Available A481555B

Includes bibliographical references and index.

Preface -- About the Author -- Pt. I. Introduction to Marketing -- Ch. 1. Marketing Defined -- Ch. 2. Marketing Hospitality and Travel Services -- Ch. 3. The Hospitality and Travel Marketing System -- Pt. II. Planning: Research and Analysis -- Ch. 4. Customer Behavior -- Ch. 5. Analyzing Marketing Opportunities -- Ch. 6. Marketing Research -- Pt. III. Planning: Marketing Strategy and Planning -- Ch. 7. Marketing Strategy: Market Segmentation and Trends -- Ch. 8. Marketing Strategy: Strategies, Target Markets, Marketing Mix, Positioning, and Marketing Objectives -- Ch. 9. The Marketing Plan and the Eight Ps -- Pt. IV. Implementing the Marketing Plan -- Ch. 10. Product Development and Partnership -- Ch. 11. People: Services and Service Quality -- Ch. 12. Packaging and Programming -- Ch. 13. The Distribution Mix and the Travel Trade -- Ch. 14. Communications and the Promotional Mix -- Ch. 15. Advertising -- Ch. 16. Sales Promotion and Merchandising -- Ch. 17. Personal Selling and Sales Management -- Ch. 18. Public Relations and Publicity -- Ch. 19. Pricing -- Pt. V. Controlling and Evaluating the Plan -- Ch. 20. Marketing Management, Evaluation, and Control -- Appendices -- Glossary.

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