Hospitality and travel marketing / Alastair M. Morrison.
Material type: TextPublisher: Clifton Park, NY : Delmar Cengage Learning, 2010Edition: Fourth editionDescription: xxv, 786 pages : illustrations (some colour) ; 26 cmContent type:- text
- unmediated
- volume
- 1418016551
- 9781418016555
- Hospitality & travel marketing
- 647.940688 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 647.940688 MOR (Browse shelf(Opens below)) | 1 | Available | A455708B | ||
Book | City Campus City Campus Main Collection | 647.940688 MOR (Browse shelf(Opens below)) | 1 | Available | A439187B | ||
Book | City Campus City Campus Main Collection | 647.940688 MOR (Browse shelf(Opens below)) | 1 | Available | A481555B |
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647.940683 SOM Hospitality employee management and supervision: a practical approach / | 647.940688 ABB Hospitality sales and marketing / | 647.940688 MOR Segmentation strategies for hospitality managers : target marketing for competitive advantage / | 647.940688 MOR Hospitality and travel marketing / | 647.940688 MOR Hospitality and travel marketing / | 647.940688 MOR Hospitality and travel marketing / | 647.940688 NYK Marketing in the hospitality industry / |
Includes bibliographical references and index.
Preface -- About the Author -- Pt. I. Introduction to Marketing -- Ch. 1. Marketing Defined -- Ch. 2. Marketing Hospitality and Travel Services -- Ch. 3. The Hospitality and Travel Marketing System -- Pt. II. Planning: Research and Analysis -- Ch. 4. Customer Behavior -- Ch. 5. Analyzing Marketing Opportunities -- Ch. 6. Marketing Research -- Pt. III. Planning: Marketing Strategy and Planning -- Ch. 7. Marketing Strategy: Market Segmentation and Trends -- Ch. 8. Marketing Strategy: Strategies, Target Markets, Marketing Mix, Positioning, and Marketing Objectives -- Ch. 9. The Marketing Plan and the Eight Ps -- Pt. IV. Implementing the Marketing Plan -- Ch. 10. Product Development and Partnership -- Ch. 11. People: Services and Service Quality -- Ch. 12. Packaging and Programming -- Ch. 13. The Distribution Mix and the Travel Trade -- Ch. 14. Communications and the Promotional Mix -- Ch. 15. Advertising -- Ch. 16. Sales Promotion and Merchandising -- Ch. 17. Personal Selling and Sales Management -- Ch. 18. Public Relations and Publicity -- Ch. 19. Pricing -- Pt. V. Controlling and Evaluating the Plan -- Ch. 20. Marketing Management, Evaluation, and Control -- Appendices -- Glossary.
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