Economics for business.
Material type: TextPublisher: Harlow, England : Financial Times/Prentice Hall, 2009Edition: 5th ed. / John Sloman, Kevin Hinde, Dean GarrattDescription: xxxiii, 742, [61] p. : ill. ; 27 cmISBN:- 9780273722526 (pbk.)
- 0273722522 (pbk.)
- 330 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 330 SLO (Browse shelf(Opens below)) | 1 | Available | A361410B |
Previous ed.: 2007.
Previous ed.: / John Sloman, Mark Sutcliffe. 2004.
Includes bibliographical references and index.
Part A. Business and economics -- 1. The business environment and business economics -- 1.1. The business environment -- 1.2. The structure of industry -- 1.3. The determinants of business performance -- 2. Economics and the world of business -- 2.1. What do economists study? -- 2.2. Business economics: the macroeconomic environment -- 2.3. Business economics: microeconomic choices -- 3. Business organisations -- 3.1. The nature of firms -- 3.2. The firm as a legal entity -- 3.3. The internal organisation of the firm -- Part B. Business and markets -- 4. The working of competitive markets -- 4.1. Business in a competitive market -- 4.2. Demand -- 4.3. Supply -- 4.4. Price and output determination -- 5. Business in a market environment -- 5.1. Price elasticity of demand -- 5.2. The importance of price elasticity of demand to business -- 5.3. Other elasticities -- 5.4. The time dimension of market adjustment -- 5.5. Dealing with uncertainty -- Part C. Background to demand -- 6. Demand and the consumer -- 6.1. Marginal utility theory -- 6.2. Demand under conditions of risk and uncertainty -- 6.3. The characteristics approach to analysing consumer demand -- 7. Demand and the firm -- 7.1. Estimating demand functions -- 7.2. Forecasting demand -- 8. Products, marketing and advertising -- 8.1. Product differentiation -- 8.2. Marketing the product -- 8.3. Advertising -- Part D. Background to supply -- 9. Costs of production -- 9.1. The meaning of costs -- 9.2. Production in the short run -- 9.3. Costs in the short run -- 9.4. Production in the long run -- 9.5. Costs in the long run -- 10. Revenue and profit -- 10.1. Revenue -- 10.2. Profit maximisation -- Part E. Supply: short-run profit maximisation -- 11. Profit maximisation under perfect competition and monopoly -- 11.1. Alternative market structures -- 11.2. Perfect competition -- 11.3. Monopoly -- 11.4. Potential competition or potential monopoly? The theory of contestable markets -- 12. Profit maximisation under imperfect competition -- 12.1. Monopolistic competition -- 12.2. Oligopoly -- 12.3. Game theory -- Part F. Supply: alternative strategies -- 13. An introduction to business strategy -- 13.1. What is strategy? -- 13.2. Strategic analysis -- 13.3. Strategic choice -- 13.4. Business strategy in a global economy -- 13.5. Strategy: evaluation and implementation -- 14. Alternative theories of the firm -- 14.1. Problems with traditional theory -- 14.2. Alternative maximising theories -- 14.3. Multiple aims -- 15. Growth strategy -- 15.1. Growth and profitability -- 15.2. Constraints on growth -- 15.3. Alternative growth strategies -- 15.4. Internal growth -- 15.5. External growth through merger -- 15.6. External growth through strategic alliance -- 15.7. Explaining external firm growth: a transactions costs approach -- 16. The small-firm sector -- 16.1. Defining the small-firm sector -- 16.2. The survival, growth and failure of small businesses -- 16.3. Government assistance and the small firm -- 17. Pricing strategy -- 17.1. Pricing and market structure -- 17.2. Alternative pricing strategies -- 17.3. Price discrimination -- 17.4. Multiple product pricing -- 17.5. Transfer pricing -- 17.6. Pricing and the product life cycle -- Part G. The firm in the factor market -- 18. Labour markets, wages and industrial relations -- 18.1. The UK labour market -- 18.2. Market-determined wage rates and employment -- 18.3. Firms with power in the labour market -- 18.4. The role of trade unions -- 18.5. The efficiency wage hypothesis -- 18.6. Low pay and discrimination -- 18.7. The flexible firm and the market for labour -- 19. Investment and the employment of capital -- 19.1. The pricing of capital and capital services -- 19.2. The demand for and supply of capital services -- 19.3. Investment appraisal -- 19.4. Financing investment -- 19.5. The stock market -- Part H. The relationship between government and business -- 20. Reasons for government intervention in the market -- 20.1. Markets and the role of government -- 20.2. Types of market failure -- 20.3. Government intervention in the market -- 20.4. The case for less government intervention -- 20.5. Firms and social responsibility -- 21. Government and the firm -- 21.1. Competition policy -- 21.2. Policies towards research and development (R&D) -- 21.3. Policies towards training -- 22. Government and the market -- 22.1. Environmental policy -- 22.2. Transport policy -- 22.3. Privatisation and regulation -- Part I. Business in the international environment -- 23. Globalisation and multinational business -- 23.1. Globalisation: setting the scene -- 23.2. What is a multinational corporation? -- 23.3. Trends in multinational investment -- 23.4. Why do businesses go multinational? -- 23.5. The advantages of MNC investment for the host state -- 23.6. The disadvantages of MNC investment for the host state -- 23.7. Multinational corporations and developing economies -- 24. International trade -- 24.1. Trading patterns -- 24.2. The advantages of trade -- 24.3. Arguments for restricting trade -- 24.4. The world trading system and the WTO -- 25. Trading blocs -- 25.1. Preferential trading -- 25.2. Preferential trading in practice -- Part J. The macroeconomic environment -- 26. The macroeconomic environment of business -- 26.1. Macroeconomic objectives -- 26.2. Economic growth -- 26.3. Unemployment -- 26.4. Inflation -- 26.5. The business cycle and macroeconomic objectives -- 26.6. The circular flow of income -- 27. The balance of payments and exchange rates -- 27.1. The balance of payments account -- 27.2. The exchange rate -- 27.3. Exchange rates and the balance of payments -- 27.4. Fixed versus floating exchange rates -- 28. Banking, money and interest rates -- 28.1. The meaning and functions of money -- 28.2. The financial system -- 28.3. The supply of money -- 28.4. The demand for money -- 28.5. Equilibrium -- 29. Business activity, employment and inflation -- 29.1. The determination of business activity -- 29.2. The relationship between money and GDP -- 29.3. Unemployment and inflation -- 29.4. Inflation targeting and unemployment -- 29.5. Business cycles -- Part K. Macroeconomic policy -- 30. Demand-side policy -- 30.1. Fiscal policy -- 30.2. Monetary policy -- 30.3. Attitudes towards demand management -- 31. Supply-side policy -- 31.1. Supply-side problems -- 31.2. Market-orientated supply-side policies -- 31.3. Interventionist supply-side policies -- 31.4. Regional policy -- 32. International economic policy -- 32.1. Global interdependence -- 32.2. International harmonisation of economic policies -- 32.3. European economic and monetary union -- 32.4. Alternative policies for achieving currency stability.
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