Persuasion, social influence, and compliance gaining / Robert H. Gass, John S. Seiter.
Material type:
TextPublisher: Boston : Allyn & Bacon, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xiv, 370 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0205698182
- 9780205698189
- 303.342 22
- BF637.P4 G34 2011
Contents:
1. Why study persuasion? -- 2. What constitutes persuasion? -- 3. Attitudes and consistency -- 4. Credibility -- 5. Communicator characteristics and persuadability -- 6. Conformity and influence in groups -- 7. Language and persuasion -- 8. Nonverbal influence -- 9. Structuring and ordering persuasive messages -- 10. Sequential persuasion -- 11. Compliance gaining -- 12. Deception -- 13. Motivational appeals -- 14. Visual persuasion -- 15. Esoteric forms of persuasion -- 16. The ethics of persuasion.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 303.342 GAS (Browse shelf(Opens below)) | 1 | Available | A276777B |
Browsing North Campus shelves, Shelving location: North Campus Main Collection Close shelf browser (Hides shelf browser)
| 303.3408999442 KAI Te Kai a te Rangatira : leadership from the Māori world / | 303.3408999442 KAT The spirit of Māori leadership / | 303.3408999442 KAT The spirit of Māori leadership / | 303.342 GAS Persuasion, social influence, and compliance gaining / | 303.36 MIL Obedience to authority : an experimental view / | 303.372 BAU Intimations of postmodernity / | 303.372 DIM Sociality and justice : toward social phenomenology / |
Includes bibliographical references and index.
1. Why study persuasion? -- 2. What constitutes persuasion? -- 3. Attitudes and consistency -- 4. Credibility -- 5. Communicator characteristics and persuadability -- 6. Conformity and influence in groups -- 7. Language and persuasion -- 8. Nonverbal influence -- 9. Structuring and ordering persuasive messages -- 10. Sequential persuasion -- 11. Compliance gaining -- 12. Deception -- 13. Motivational appeals -- 14. Visual persuasion -- 15. Esoteric forms of persuasion -- 16. The ethics of persuasion.
Machine converted from AACR2 source record.
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