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Enabling consumer and entrepreneurial literacy in subsistence marketplaces / Madhu Viswanathan, S. Gajendiran, R. Venkatesan.

By: Contributor(s): Material type: TextTextSeries: Education in the Asia-Pacific region ; v. 12.Publisher: New York : Springer, [2008]Copyright date: ©2008Description: xxiv, 221 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1402057687
  • 9781402057687
Subject(s): DDC classification:
  • 640.73 22
LOC classification:
  • HC59.72.C6 V57 2008
Contents:
1. Basic Research on Low-Literate, Low-Income Buyers and Sellers -- 2. Developing a Consumer and Entrepreneurial Literacy Educational Program -- 3. Consumer and Entrepreneurial Literacy Program - Marketplace Literacy -- 4. Consumer and Entrepreneurial Literacy Program - Consumer Literacy -- 5. Consumer and Entrepreneurial Literacy Program: Day 3 - Entrepreneurial Literacy -- 6. Consumer and Entrepreneurial Literacy Program: Day 4 - Entrepreneurial Literacy -- 7. Consumer and Entrepreneurial Literacy Program: Day 5 - Societal Responsibility and Other Miscellaneous Issues -- 8. Implications for Nonprofit Organizations -- 9. Implications for Education -- 10. Implications for Business -- 11. Implications for Basic and Applied Research.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 640.73 VIS (Browse shelf(Opens below)) 1 Available A276205B

Includes bibliographical references.

1. Basic Research on Low-Literate, Low-Income Buyers and Sellers -- 2. Developing a Consumer and Entrepreneurial Literacy Educational Program -- 3. Consumer and Entrepreneurial Literacy Program - Marketplace Literacy -- 4. Consumer and Entrepreneurial Literacy Program - Consumer Literacy -- 5. Consumer and Entrepreneurial Literacy Program: Day 3 - Entrepreneurial Literacy -- 6. Consumer and Entrepreneurial Literacy Program: Day 4 - Entrepreneurial Literacy -- 7. Consumer and Entrepreneurial Literacy Program: Day 5 - Societal Responsibility and Other Miscellaneous Issues -- 8. Implications for Nonprofit Organizations -- 9. Implications for Education -- 10. Implications for Business -- 11. Implications for Basic and Applied Research.

Machine converted from AACR2 source record.

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