Ad women : how they impact what we need, want, and buy / Juliann Sivulka.
Material type: TextPublisher: Amherst, N.Y. : Prometheus Books, 2009Description: 415 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1591026725
- 9781591026723
- 659.10820973 22
- HF5813 .U6 S54 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 659.10820973 SIV (Browse shelf(Opens below)) | 1 | Available | A276150B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top.
Machine converted from AACR2 source record.
There are no comments on this title.