Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
Material type:
TextPublisher: Hoboken, N.J. : Wiley, [2009]Copyright date: ©2009Description: xix, 265 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0470477237
- 9780470477236
- 330.9 22
- HF5415.1265 Q83 2009
Contents:
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 330.9 QUA (Browse shelf(Opens below)) | 1 | Available | A469207B |
Includes bibliographical references (pages 245-256) and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
Machine converted from AACR2 source record.
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