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MKTG3 : student edition / [Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel].

By: Contributor(s): Material type: TextTextPublisher: Mason, OH : South-Western Cengage Learning, 2010Edition: 2009-2010 editionDescription: x, 326 pages, 40 variously numbered pages : colour illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324789289
  • 9780324789287
Other title:
  • MKTG
  • Marketing 3
Subject(s): DDC classification:
  • 658.8 22
Contents:
Part One. The World of Marketing -- 1. Overview of Marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social Responsibility, Ethics, and the Marketing Environment -- 4. Developing a Global Vision -- Part Two. Analyzing Market Opportunities -- 5. Consumer Decision Making -- 6. Business Marketing -- 7. Segmenting and Targeting Markets -- 8. Decision Support Systems and Marketing Research -- Part Three. Product Decisions -- 9. Product Concepts -- 10. Developing and Managing Products -- 11. Services and Nonprofit Organization Marketing -- Part Four. Place (Distribution) Decisions -- 12. Marketing Channels and Supply Chain Management -- 13. Retailing -- Part Five. Promotion Decisions -- 14. Integrated Marketing Communication -- 15. Advertising and Public Relations -- 16. Sales Promotion and Personal Selling -- Part Six. Pricing Decisions -- 17. Pricing Concepts -- 18. Setting the Right Price -- Part Seven. Technology-Driven Marketing -- 19. Customer Relationship Management.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 LAM (Browse shelf(Opens below)) 1 Available A468745B

Cover title.

Includes bibliographical references (pages 309-318) and index.

Part One. The World of Marketing -- 1. Overview of Marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social Responsibility, Ethics, and the Marketing Environment -- 4. Developing a Global Vision -- Part Two. Analyzing Market Opportunities -- 5. Consumer Decision Making -- 6. Business Marketing -- 7. Segmenting and Targeting Markets -- 8. Decision Support Systems and Marketing Research -- Part Three. Product Decisions -- 9. Product Concepts -- 10. Developing and Managing Products -- 11. Services and Nonprofit Organization Marketing -- Part Four. Place (Distribution) Decisions -- 12. Marketing Channels and Supply Chain Management -- 13. Retailing -- Part Five. Promotion Decisions -- 14. Integrated Marketing Communication -- 15. Advertising and Public Relations -- 16. Sales Promotion and Personal Selling -- Part Six. Pricing Decisions -- 17. Pricing Concepts -- 18. Setting the Right Price -- Part Seven. Technology-Driven Marketing -- 19. Customer Relationship Management.

Machine converted from AACR2 source record.

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