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Interpreting consumer choice : the behavioral perspective model / Gordon R. Foxall.

By: Material type: TextTextSeries: Routledge interpretive marketing research series ; 10.Publisher: New York ; London : Routledge, 2010Description: 186 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415477603
  • 9780415477604
Other title:
  • Interpreting consumer choice : The behavioural perspective model
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .F686 2010
Contents:
1. Overview of the BPM -- 2. The Story So Far -- 3. Ways of Wondering -- 4. The Meaning of Consumer Behavior -- 5. A Model of Interpretation -- 6. Interpreting Consumer Choice -- 7. The Nature of the Interpretation -- Afterword.
Summary: "Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns."--Publisher's website.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 FOX (Browse shelf(Opens below)) 1 Available A469332B

Includes bibliographical references and index.

1. Overview of the BPM -- 2. The Story So Far -- 3. Ways of Wondering -- 4. The Meaning of Consumer Behavior -- 5. A Model of Interpretation -- 6. Interpreting Consumer Choice -- 7. The Nature of the Interpretation -- Afterword.

"Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns."--Publisher's website.

Machine converted from AACR2 source record.

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