Make Poverty History : political communication in action / Nicolas Sireau.
Material type: TextPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009Description: xv, 248 pages ; 23 cmContent type:- text
- unmediated
- volume
- 0230218555
- 9780230218550
- 362.55610941 22
- HC260.P6 S53 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 362.55610941 SIR (Browse shelf(Opens below)) | 1 | Available | A468936B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
362.5560973 HAN Blame welfare, ignore poverty and inequality / | 362.5561 KOT Up and out of poverty : the social marketing solution / | 362.5561091724 MEH Reducing human poverty : macro-economic and social policy to achieve the millennium development goals / | 362.55610941 SIR Make Poverty History : political communication in action / | 362.55614 BIL Poverty and fundamental rights : the justification and enforcement of socio-economic rights / | 362.55680820973 DAV Battered Black women and welfare reform : between a rock and a hard place / | 362.55680973 REE Backlash against welfare mothers : past and present / |
Includes bibliographical references (pages 215-242) and index.
Setting the scene -- A short history of Make poverty history -- The production of Make poverty history's communications -- Make poverty history as brand --The tension between marketing and campaigning -- Radical outsiders, moderate insides -- The consumption of Make poverty history's communications -- Collective beliefs on global poverty -- Audiences and the economic justice frame -- Why people attended the G8 rally -- Celebrities and the construction of communications.
"Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout its lifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages. Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understood by the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audience reactions. The book ends by looking at the campaign's troubled relationship with celebrities."--Publisher's website.
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