Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublisher: Harlow, England ; New York : FT/Prentice Hall, 2009Edition: Fifth editionDescription: xxxi, 614 pages : colour illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 0273716867
- 9780273716860
- 650.072 22
- HD30.4 .S28 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 650.072 SAU (Browse shelf(Opens below)) | 1 | Available | A378585B | ||
Book | City Campus City Campus Main Collection | 650.072 SAU (Browse shelf(Opens below)) | 1 | Available | A275888B |
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Includes bibliographical references (pages 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Machine converted from AACR2 source record.
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