In-N-Out Burger : a behind-the-counter look at the fast-food chain that breaks all the rules / Stacy Perman.
Material type: TextPublisher: New York : Collins Business, [2009]Copyright date: ©2009Edition: First editionDescription: 345 pages, 8 unnumbered pages of plates : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 0061346713
- 9780061346712
- 0061346721
- 9780061346729
- 647.9573 22
- TX945.5.I5 P47 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 647.9573 PER (Browse shelf(Opens below)) | 1 | Available | A455299B |
Includes bibliographical references (pages 327-329) and index.
"In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food."--Publisher's website.
Machine converted from AACR2 source record.
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