Copywriting : successful writing for design, advertising and marketing / Mark Shaw.

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TextPublisher: London : Laurence King, 2009Description: 216 pages : colour illustrations ; 25 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.132 SHA (Browse shelf(Opens below))	1	Available		A378398B

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Previous	659.132 MIL Images of woman : advertising in women's magazines /	659.132 OLI Power sales words : how to write it, say it, and sell it with sizzle /	659.132 SAW Kiss & sell : writing for advertising /	659.132 SHA Copywriting : successful writing for design, advertising and marketing /	659.132 SUL Hey, Whipple, squeeze this : a guide to creating great ads /	659.13209 GAR The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s /	659.13209 GAR The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s /	Next

Includes bibliographical references (page 211) and index.

Machine converted from AACR2 source record.

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