Marketing : a critical introduction / Chris Hackley.
Material type: TextAnalytics: Show analyticsPublisher: Los Angeles ; London : SAGE, 2009Description: 186 pages ; 25 cmContent type:- text
- unmediated
- volume
- 1412911486
- 9781412911481
- 1412911494
- 9781412911498
- 658.8 22
- HF5415 .H17145 2009
Contents:
Marketing Studies -- The Critical Standpoint -- Origins and Institutions of Marketing Studies -- Marketing Studies and Managerial Ideology -- The Marketing Mix and the Challenge of Cultural Branding -- The Strategy Discourse and Marketing Studies -- Research, Theory and Resistance in Marketing Studies -- The 'Real World' of Marketing as Literary Construction -- Consumer Rationality, Critical Theory and Ethics -- Three Issues for a Critical Marketing Study.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 HAC (Browse shelf(Opens below)) | 1 | Available | A433503B |
Includes bibliographical references (pages 166-180) and index.
Marketing Studies -- The Critical Standpoint -- Origins and Institutions of Marketing Studies -- Marketing Studies and Managerial Ideology -- The Marketing Mix and the Challenge of Cultural Branding -- The Strategy Discourse and Marketing Studies -- Research, Theory and Resistance in Marketing Studies -- The 'Real World' of Marketing as Literary Construction -- Consumer Rationality, Critical Theory and Ethics -- Three Issues for a Critical Marketing Study.
Machine converted from AACR2 source record.
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