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Marketing : a critical introduction / Chris Hackley.

By: Material type: TextTextAnalytics: Show analyticsPublisher: Los Angeles ; London : SAGE, 2009Description: 186 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412911486
  • 9781412911481
  • 1412911494
  • 9781412911498
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .H17145 2009
Contents:
Marketing Studies -- The Critical Standpoint -- Origins and Institutions of Marketing Studies -- Marketing Studies and Managerial Ideology -- The Marketing Mix and the Challenge of Cultural Branding -- The Strategy Discourse and Marketing Studies -- Research, Theory and Resistance in Marketing Studies -- The 'Real World' of Marketing as Literary Construction -- Consumer Rationality, Critical Theory and Ethics -- Three Issues for a Critical Marketing Study.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 HAC (Browse shelf(Opens below)) 1 Available A433503B

Includes bibliographical references (pages 166-180) and index.

Marketing Studies -- The Critical Standpoint -- Origins and Institutions of Marketing Studies -- Marketing Studies and Managerial Ideology -- The Marketing Mix and the Challenge of Cultural Branding -- The Strategy Discourse and Marketing Studies -- Research, Theory and Resistance in Marketing Studies -- The 'Real World' of Marketing as Literary Construction -- Consumer Rationality, Critical Theory and Ethics -- Three Issues for a Critical Marketing Study.

Machine converted from AACR2 source record.

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