Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad, Peter Wright.
Material type:
TextPublisher: New York : Routledge, [2009]Copyright date: ©2009Description: xv, 241 pages ; 23 cmContent type: - text
- unmediated
- volume
- 080586086X
- 9780805860863
- 0805860878
- 9780805860870
- 659.1019 22
- HF5827.8 .B68 2009
Contents:
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1019 BOU (Browse shelf(Opens below)) | 1 | Available | A433258B |
Includes bibliographical references (pages 209-226) and index.
Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception-minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception-protection education.
Machine converted from AACR2 source record.
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