CauseWired : plugging in, getting involved, changing the world / Tom Watson.

By:

Watson, Tom [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0470375043
9780470375044

Subject(s):

DDC classification:

303.4834 22

LOC classification:

HM742 .W38 2009

Contents:

Introduction -- 1. Lost in the Flood: Wired Causes Rise -- 2. Friending for Good: The Facebook Philanthropists -- 3. Signing up to Fight Evil: The Network Acts -- 4. Portfolios for Change: Peer-to-Peer Philanthropy -- 5. Defined by Causes: The Public Lives of Millennials -- 6. From the Bottom Up: “The Order Is Rapidly Fading.” -- 7. Spare the Paperwork: The Quick Rise of Flash Causes -- 8. Heralds of Change: Giving Goes Open Source -- 9. Aspiration and Activism: Armies of Online Leaders -- 10. Distributing the CauseWired Future.

Summary: "An eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. The first book to track the massive societal impact on causes of online social networks--from blogs, to video, to the rise of social networks, CauseWired reveals the extraordinary influence of online social networks--in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes. From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects, and political movements like the Obama campaign and Save Darfur, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns."--Publisher's website.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	303.4834 WAT (Browse shelf(Opens below))	1	Available		A432860B

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Previous								Next
Previous	303.4834 TUL Measuring the user experience : collecting, analyzing, and presenting usability metrics /	303.4834 VIS Visions of the future : art, technology, and computing in the twenty-first century /	303.4834 WAL The psychology of the Internet /	303.4834 WAT CauseWired : plugging in, getting involved, changing the world /	303.4834 WHI The end of privacy : how total surveillance is becoming a reality /	303.4834 WIR The wired homestead : an MIT Press sourcebook on the Internet and the family /	303.4834082 CYB Cyberfeminism : connectivity, critique and creativity /	Next

Includes bibliographical references (pages 207-225) and index.

"An eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. The first book to track the massive societal impact on causes of online social networks--from blogs, to video, to the rise of social networks, CauseWired reveals the extraordinary influence of online social networks--in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes. From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects, and political movements like the Obama campaign and Save Darfur, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns."--Publisher's website.

Machine converted from AACR2 source record.

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