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The one page business plan : the fastest, easiest way to write a business plan / James T. Horan.

By: Material type: TextTextPublisher: Mankato, Minn. : Capstone, 2008Distributor: Chichester : John Wiley Description: 92 pages ; 27 cm + 1 computer disc (12 cm)Content type:
  • text
  • computer dataset
Media type:
  • unmediated
  • computer
Carrier type:
  • volume
  • computer disc
ISBN:
  • 1906465312
  • 9781906465315
Other title:
  • 1 page business plan
Subject(s): DDC classification:
  • 658.4012 22
Contents:
Author's Note -- How to Use This Book -- How to Use the CD -- 1. Introduction -- The One Page Business Plan(r) -- Uses of the One Page Business Plan(r) -- The Power and Magic of Writing -- Modelling the New Idea -- Why the One Page Business Plan(r) Works -- Building a Business Is a Journey -- 2. The Vision Statement -- Brainstorm Exercise: Creating the Company You Want -- Interview Exercise -- Focus Exercise: Crafting Your Vision Statement -- Examples of Vision Statements that Work -- Feedback Exercise -- Summarise -- 3. The Mission Statement -- Brainstorm Exercise: What's in it for the customer and you? -- Interview Exercise -- Focus Exercise: Crafting Your Mission Statement -- Examples of Mission Statements -- Feedback Exercise -- Summarise -- The One Page Business Plan(r) -- 4. The Objectives -- Brainstorm Exercise: What accomplishments would you like to celebrate? -- Brainstorm Exercise: Where does success come from? What will it look like? -- Focus Exercise: What targets will you aim for? -- Focus Exercise: What does this business need to accomplish? -- Focus Exercise: Crafting Meaningful Objectives -- Examples of Objectives -- Summarise -- 5. The Strategies -- Brainstorm Exercise: Key Elements to Building Your Business -- Decide Which Strategies are Appropriate for Your Business -- Research Exercise: Opportunities and Threats -- Focus Exercise: Who are your customers? How will you promote and sell to them? -- Brainstorm Exercise: What's working in your company? -- Focus Exercise: Critical Issues Examination -- Focus Exercise: How do we get from here to there? -- Focus Exercise: Crafting Meaningful Strategies -- Examples of Strategies -- Summarise -- 6. The Plans -- Brainstorm Exercise: Business-Building Projects -- Focus Exercise: Integrating Objectives, Strategies, and Plans -- Focus Exercise: Crafting Meaningful Plans -- Examples of Plans -- Summarise -- 7. You Did It! -- Polishing Checklist -- Putting the Plan into Action -- One Page Business Plan(r) Samples.
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Accompanied by: 1 computer disc (e 1 CD-ROM)

Author's Note -- How to Use This Book -- How to Use the CD -- 1. Introduction -- The One Page Business Plan(r) -- Uses of the One Page Business Plan(r) -- The Power and Magic of Writing -- Modelling the New Idea -- Why the One Page Business Plan(r) Works -- Building a Business Is a Journey -- 2. The Vision Statement -- Brainstorm Exercise: Creating the Company You Want -- Interview Exercise -- Focus Exercise: Crafting Your Vision Statement -- Examples of Vision Statements that Work -- Feedback Exercise -- Summarise -- 3. The Mission Statement -- Brainstorm Exercise: What's in it for the customer and you? -- Interview Exercise -- Focus Exercise: Crafting Your Mission Statement -- Examples of Mission Statements -- Feedback Exercise -- Summarise -- The One Page Business Plan(r) -- 4. The Objectives -- Brainstorm Exercise: What accomplishments would you like to celebrate? -- Brainstorm Exercise: Where does success come from? What will it look like? -- Focus Exercise: What targets will you aim for? -- Focus Exercise: What does this business need to accomplish? -- Focus Exercise: Crafting Meaningful Objectives -- Examples of Objectives -- Summarise -- 5. The Strategies -- Brainstorm Exercise: Key Elements to Building Your Business -- Decide Which Strategies are Appropriate for Your Business -- Research Exercise: Opportunities and Threats -- Focus Exercise: Who are your customers? How will you promote and sell to them? -- Brainstorm Exercise: What's working in your company? -- Focus Exercise: Critical Issues Examination -- Focus Exercise: How do we get from here to there? -- Focus Exercise: Crafting Meaningful Strategies -- Examples of Strategies -- Summarise -- 6. The Plans -- Brainstorm Exercise: Business-Building Projects -- Focus Exercise: Integrating Objectives, Strategies, and Plans -- Focus Exercise: Crafting Meaningful Plans -- Examples of Plans -- Summarise -- 7. You Did It! -- Polishing Checklist -- Putting the Plan into Action -- One Page Business Plan(r) Samples.

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