Effective business writing / Patrick Forsyth.

1. Introduction: problems and opportunities -- The nature of written communication -- First principles -- A fragile process -- A major opportunity -- The hazards of communication -- Why are you writing? -- Earning a reading -- A significant opportunity -- 2. Getting the right words down -- Think before writing -- A systematic approach -- 3. Using language effectively -- The difference a word makes -- Sex and other unmentionables -- Other mistakes to avoid -- Following the rules -- Making language work for you -- Personal style -- 4. Making it persuasive -- The process in view -- The thinking process -- Persuasion's magic formula -- Using language persuasively -- An appropriate tone -- 5. Matching style to method -- The first question -- Standard letters -- Chasing debtors -- Writing a press release -- A creative touch -- 6. Shorter documents: dos and don'ts of the ubiquitous e-mail -- E-mail versus snail mail -- E-mail: possible disadvantages -- Some basic guidelines -- Digital signatures and other security devices -- Attachments -- Potential problems -- 7. Longer documents -- Write tight -- Reports -- Proposals -- Brochures and leaflets -- Making documents look good.

Machine converted from AACR2 source record.