Routledge handbook of political management / edited by Dennis W. Johnson.

Includes bibliographical references (pages 588-623) and index.

Part 1. The Field of Political Management -- 1. Political Consulting: From its Inception to Today -- 2. Modern Political Campaigns in the United States -- 3. Political Consulting Worldwide -- 4. Political Management and Political Science -- 5. Political Management and Political Communications -- 6. Political Management and Marketing -- Part 2. American Campaigns and Elections -- 7. The Permanent Campaign -- 8. Political Management and the Technological Revolution -- 9. Message Testing in the Twenty-first Century -- 10. The New Media in Political Campaigns: What the Future Holds -- 11. The Rise and Influence of "Monster" PACs -- 12. The Promise and Futility of American Campaign Financing -- 13. Campaigning Online -- 14. Selling the Presidency -- 2004. A Marketing Perspective -- 15. What Drives the Cost of Political Advertising? -- 16. Running for Office: The Candidate's Job Gets Tougher, More Complex -- 17. The War of Ideas, Wedge Isues, Youth Recruitment, and Money -- 18. The Religious Right in American Politics -- Part 3. Campaigns Worldwide -- 19. Television Campaigning Worldwide -- 20. Mobile Technology and Political Participation: What the Rest of the World Can Teach America -- 21. The Modern British Campaign -- 22. German Elections and Modern Campaign Techniques -- 23. Falafel and Apple Pie: American Consultants, Modernization and Americanization of Electoral Campaigns in Israel -- 24. Russia: Electoral Campaigning in a "Managed Democracy" -- 25. Australia and the Modern Election Campaign -- 26. Election Campaigns in the Philippines -- 27. Evolution and Limitations of Modern Campaigning in East Asia: A Case Study of Taiwan -- 28. Mexican -- 2000. Presidential Election: Long Transition or a Sudden Political Marketing Triumph? -- Part 4. Lobbying and Advocacy -- 29. Creation of the U. S. Lobbying Industry -- 30. Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations -- 31. Building Constituencies for Advocacy for Associations, Nonprofits, and Corporations, -- 32. Political Consultants, Interest Groups, and Issue Advocacy -- 33. Military and Defense Lobbying: A Case Study -- 34. Discoverying Our (Corporate) Grassroots: European Advocacy -- Part 5. Political Parties, Political Management, and Democracy -- 35. Campaign Consultants and Political Parties Today -- 36. Network Marketing and American Political Parties -- 37. Managing a Market-Orientation in Opposition and Government: Cases in the U.K. and New Zealand -- 38. Machiavellian Marketing: Justifying the Ends and Means in Modern Politics -- 39. The Ethics of Campaigns and Public Affairs -- 40. Winning Over a Cynical Public: Debate over Stem Cell and Other Biotechnologies.

"The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals."--Publisher's website.

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