Marketing : real people, real choices / Solomon [and others].
Material type:
TextAnalytics: Show analyticsPublisher: North Shore, N.Z. : Pearson Education New Zealand, 2009Edition: N.Z. edition / "Authorised adaptation from the United States"Description: xxvi, 549 pages : colour illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 1442500395
- 9781442500396
- Marketing : real people, real choices. 2009 NZ ed.
- 658.8002393 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | South Campus South Campus Main Collection | 658.8002393 MAR (Browse shelf(Opens below)) | 1 | Available | A218620B | ||
| Book | South Campus South Campus Main Collection | 658.8002393 MAR (Browse shelf(Opens below)) | 1 | Available | A218613B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 WIN Marketing management / | 658.8002373 SOL Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / | 658.8002393 MAR Marketing : real people, real choices / | 658.80091823 LOV Services marketing : an Asia Pacific and Australian perspective / | 658.80097309041 USU The development of marketing management : the case of the USA, c. 1910-1940 / | 658.802 FIL Marketing communications : interactivity, communities and content / |
Written by Michael R. Solomon and others.
Based on: Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 5th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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