Nonprofit marketing / edited by Liz Parsons, Pauline Maclaran and Mark Tadajewski.

Volume One. The Evolution of Nonprofit Marketing -- Part 1. The Broadening of the Marketing Domain -- Broadening the Concept of Marketing: Too Far / P. Kotler and S.J. Levy -- Marketing in Nonprofit Organizations / D.J. Luck -- The Marketing of Non-profit Making Organizations: A Preliminary Report / B.P. Shapiro -- The Social Disorder of the Broadened Concept of Marketing / Ford, D -- Toward a Broader Concept of Marketing's Role in Social Order / G.R. Laczinak and D.A. Michie -- The Nonprofit Mission and its Financing: Growing Links Between Nonprofits and the Rest of the Economy / Kotler, P and S.J. Levy -- Part 2. Rethinking Core Concepts -- Marketing as Exchange / P. Kotler -- Exchange: A Conceptualization / R.P. Bagozzi -- Intersector Transfer of Marketing Knowledge / E.H. Shaw and D.F. Dixon -- Nonprofit Marketing: The Key to Marketing's 'Mid-Life Crisis? / A.R. Andreasen -- The Relationship Between Resource Dependence and Market Orientation: The Specific Case of Non-profit Organizations / P. Clarke and P. Mount -- Part 3. Developments in Practice -- Marketing Mix Decision Rules for Nonprofit Organizations / I.M. Macedo and J.C. Pinho -- Marketing Planning in the Public and Non-profit Sectors / C. Weinberg -- Do Not-For-Profits Value Their Customers and Their Needs? / L. Cousins -- Operationalising the Marketing Concept in the Nonprofit Sector / I. Bruce -- Relationship Marketing in the Not-For-Profit Sector: An Extension and Application of the Commitment-Trust Theory / A. Sargeant, S. Foreman and Liao, M-N -- Market Orientations in the Nonprofit and Voluntary Sector: A Meta-analysis of their Relationships with Organizational Performance / MacK. Millan, K. Money and S. Downing -- Volume Two. Nonprofit Marketing: -- Sectoral Applications / A. Shoham, A. Ruvio, Vigoda-E. Gadot and N. Schwabsky -- Part 4. Social Marketing -- Social Marketing: What Makes it Different? / P. Kotler and G. Zaltman -- Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts / F.E. Webster -- Social Marketing: Its Definition and Domain / P.J. Hensel and A.J. Dubinsky -- What is and What is Not Social Marketing: The Challenge of Reviewing the Evidence / A.R. Andreasen -- Part 5. Public Sector Marketing -- Public Services / To Charge or Not to Charge - McL. Dermott, M. Stead and G. Hastings -- Serving Public Needs Through Nonprofit Organizations: Alternatives to Government Intervention / J.L. Compton -- Public Policy Marketing: Marketing Exchange in the Public Sector / J. Hochban -- Marketing in the Public Sector: Towards a Typology of Public Services / H. Buurma -- Restoring Public Legitimacy to the Nonprofit Sector: A Survey Experiment Using Descriptions of Nonprofit Ownership / A. Laing -- Part 6. Arts Marketing(M. Schlesinger, S. Mitchell and B.H. Gray) -- Crisis in the Arts: The Marketing Response / E.G. Thomas and B.D. Cutler -- Applying the Marketing Concept to Cultural Organisations: An Empirical Study of the Relationship between Market Orientation and Performance / J. Scheff and P. Kotler -- Entrepreneurship and Leadership in Marketing the Arts / B. Gainer and P. Padanyi -- Part 7. Political Marketing -- The Marketing of Political Candidates / F. Colbert -- Marketing the Political Product / A. Shama -- Political Marketing: Structure and Process / D.M. Reid -- Political Marketing / Vive La Difference! - P. Butler and N. Collins -- Theory and Concept Development in Political Marketing / A. Lock and P. Harris -- Part 8. Charity Marketing(S.C. Henneberg and O'N. Shaughnessy) -- Charitable Organizations: Implications for Fund-raising Performance / A. Radley and M. Kennedy -- Brand Orientation in the Charity Sector: A Framework for Discussion and Research / R. Bennett -- Charity Retail: Past, Present and Future / P. Hankinson -- Volume III. Key Debates and Contemporary Issues in Nonprofit Marketing -- Part 9. International Dimensions -- A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India / E. Parsons -- Social Marketing: An Approach to Third-World Development / R.R. Dholakia -- Global Civil Society: Dimensions of the Nonprofit Sector / C.P. Duhaime, McR. Tavish, and C.A. Ross -- Marketing and Non-profit Organizations in the Czech Republic / L.M. Salamon and S.S. Wojciech -- Part 10. Developing Corporate(Nonprofit Relations - M. Bulla and Starr-D. Glass) -- The Historical Development of Business Philanthropy: Social Responsibility in the New Corporate Economy / P.R. Varadarajan and A. Menon -- Part nerships. Rationale and Challenges of Cross-Sector Contracting(M. Marinetto) -- Can the Overcommericalization of Cause-Related Marketing Harm Society / O'K.M. Regan and S.M. Oster -- Corporate Social Responsibility and Cause Related Marketing: An Overview / M.J. Polonsky and G. Wood -- The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits / P. Bronn and A. Vrioni -- Part 11. Nonprofit Marketing in the Network Economy -- Information and Communications Technologies: Reshaping Voluntary Organizations? / D.R. Lichtenstein M.E. Drumwright and B.M. Braig -- Strategic Internet and E-commerce Applications for Local Nonprofit Organizations / E. Burt, and J. Taylor A -- Reaching Beyond the Family: New Nongovernmental Organization Alliances for Global Poverty Alleviation and Emergency Response / R. Gomes and P.A. Knowles -- The Changing Role of Nonprofits in the Network Economy / M. Lindenberg -- The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations / Te'eni, D. and D.R. Young -- Part 12. Effecting Behavioural Change: Ethics and Debates -- Social Marketing: Its Ethical Dimensions / D.H. Schepers -- The Nonprofit Sector: Radical Potential? / G.R. Laczinak R.F. Lusch and P.E. Murphy -- Cause-Related Marketing: Ethics and the Ecstatic / C. Gunn Alliances and Ethics in Social Marketing - W. Smith and M. Higgins -- Ethical Challenges of Social Marketing / A. AndreasenR and M.E. Drumwright -- The Critical Contribution of Social Marketing: Theory and Application / G. Brenkert.